Commerce & Management
The rapid growth of digital technology has transformed the way businesses operate, communicate, and serve customers. E-commerce has emerged as an essential component of the modern business environment, creating new opportunities for entrepreneurs, organizations, and consumers. Fundamentals of E-Commerce has been prepared to provide students with a clear, comprehensive, and systematic understanding of the concepts, practices, models, technologies, and emerging trends associated with electronic commerce. This book is designed as per the principles and requirements of the National Education Policy (NEP) 2020, with emphasis on conceptual understanding, practical knowledge, digital skills, innovation, and employability. The contents are presented in a simple and student-friendly manner, supported by relevant examples, explanations, summaries, key terms, and review questions. The book will be useful for undergraduate students, teachers, researchers, and learners seeking to understand the fundamentals of e-commerce and its growing role in the digital economy. It is hoped that this first edition will encourage students to develop knowledge, skills, creativity, and entrepreneurial thinking for the evolving world of digital business.
Read full description| Pages | 137 |
| Language | English |
| ISBN | 978-81-685301-7-1 |
| Publisher | TRB Publications |
| Published | August 28, 2026 |
| Format | DOCX |
A quick insight into what this book covers and why it matters.
The rapid growth of digital technology has transformed the way businesses operate, communicate, and serve customers. E-commerce has emerged as an essential component of the modern business environment, creating new opportunities for entrepreneurs, organizations, and consumers. Fundamentals of E-Commerce has been prepared to provide students with a clear, comprehensive, and systematic understanding of the concepts, practices, models, technologies, and emerging trends associated with electronic commerce.
This book is designed as per the principles and requirements of the National Education Policy (NEP) 2020, with emphasis on conceptual understanding, practical knowledge, digital skills, innovation, and employability. The contents are presented in a simple and student-friendly manner, supported by relevant examples, explanations, summaries, key terms, and review questions.
The book will be useful for undergraduate students, teachers, researchers, and learners seeking to understand the fundamentals of e-commerce and its growing role in the digital economy. It is hoped that this first edition will encourage students to develop knowledge, skills, creativity, and entrepreneurial thinking for the evolving world of digital business.
Assistant Professor, Faculty of Commerce, Atal Bihari Vajpayee Vishwavidyalaya, Bilaspur, Chhattisgarh
