Commerce & Management
by Priyanka Tiwari, Akriti Sharma
PublishedEntrepreneurship is a vital force behind economic development, innovation, employment generation, and social transformation. In today’s rapidly changing business environment, developing an entrepreneurial mindset has become essential for students aspiring to create new ventures, manage existing enterprises, or contribute innovatively within organizations. Fundamentals of Entrepreneurship [As per NEP 2020 Syllabus] has been designed to provide students with a clear, systematic, and practical understanding of the concepts, processes, and principles of entrepreneurship. The book introduces learners to entrepreneurial opportunities, characteristics of successful entrepreneurs, creativity and innovation, business planning, financing, and enterprise development. Prepared in alignment with the vision of NEP 2020, this book emphasizes experiential learning, skill development, critical thinking, creativity, and practical application. Simple language, structured explanations, and relevant examples make the subject accessible to undergraduate learners and aspiring entrepreneurs. It aims to bridge the gap between theoretical knowledge and entrepreneurial practice by encouraging students to identify opportunities, evaluate business ideas, and develop an entrepreneurial perspective. It is hoped that this book will serve as a useful academic resource and inspire readers to transform innovative ideas into meaningful and sustainable ventures.
Read full description| Pages | 166 |
| Language | English |
| ISBN | 978-81-685301-8-8 |
| Publisher | TRB Publications |
| Published | August 30, 2026 |
| Format | DOCX |
A quick insight into what this book covers and why it matters.
Entrepreneurship is a vital force behind economic development, innovation, employment generation, and social transformation. In today’s rapidly changing business environment, developing an entrepreneurial mindset has become essential for students aspiring to create new ventures, manage existing enterprises, or contribute innovatively within organizations. Fundamentals of Entrepreneurship [As per NEP 2020 Syllabus] has been designed to provide students with a clear, systematic, and practical understanding of the concepts, processes, and principles of entrepreneurship. The book introduces learners to entrepreneurial opportunities, characteristics of successful entrepreneurs, creativity and innovation, business planning, financing, and enterprise development.
Prepared in alignment with the vision of NEP 2020, this book emphasizes experiential learning, skill development, critical thinking, creativity, and practical application. Simple language, structured explanations, and relevant examples make the subject accessible to undergraduate learners and aspiring entrepreneurs. It aims to bridge the gap between theoretical knowledge and entrepreneurial practice by encouraging students to identify opportunities, evaluate business ideas, and develop an entrepreneurial perspective. It is hoped that this book will serve as a useful academic resource and inspire readers to transform innovative ideas into meaningful and sustainable ventures.
Assistant Professor, Department of Hotel Management and Hospitality, Atal Bihari Vajpayee Vishwavidyalaya, Bilaspur, Chhattisgarh
Assistant Professor, Department of Hotel Management and Hospitality, Atal Bihari Vajpayee Vishwavidyalaya, Bilaspur, Chhattisgarh
